top of page
  • Writer's pictureZephien Team

Tips for listing photography


If you’re looking to make your house listing stand out from the rest, then listing photography is key! When done right, real estate photography can make a house seem much more appealing and desirable. But how do you ensure that your photos are as good as they can be? This article will provide some top tips on how to maximize the impact of your real estate photography. From preparing the house for photos to what equipment you need and avoiding mistakes, learn all you need to know about listing photography here!

real estate photographer

Top tips for real estate photography

Taking great listing photos is a sure way to make your property stand out from the rest! Here are some top tips for real estate photography and why it's important.

Why is real estate photography important?

Real estate photography is an important part of selling your home. It’s the first thing potential buyers will see when they look at your listing, and it can make or break whether they decide to come view the property in person. Professional photographs can help make your house look its best and highlight the features that make it stand out from other properties on the market. Good photography also gives you an edge over competing listings and positions your property as a desirable option for buyers.

High-quality photos are also essential for marketing purposes. They’ll be used in open house flyers, social media posts, and anywhere else you advertise your listing—all of which should be done with professional images to get maximum exposure.

In short, real estate photography isn't just about making your home look good; it's about helping it sell! By investing in quality images you can ensure that potential buyers have a favorable first impression of your property before ever stepping foot inside.

Real estate photography is an invaluable tool for selling a home. High-quality photos can make all the difference in whether your property stands out from the crowd and attracts buyers. Investing in professional images will give you the edge needed to secure a sale. Now, let's explore how many pictures of a house should be on the listing to really make it shine.

How many pictures should you use?

The right number of photos will help potential buyers get a good idea of what the house looks like and can make or break whether they decide to come view it in person. According to Zillow research, the ideal range of photos for real estate listings is between twenty-two and twenty-seven. Homes with fewer than nine photos are about 20 percent less likely to sell within 60 days, while those with more than 28 photos take longer to sell and cost more on average.

The key is to strike a balance between enough pictures to show off your home without overwhelming potential buyers. You want them to be able to envision living in the space without feeling like there’s too much information. Think quality over quantity—focus on including images that capture your home’s best features and showcase its unique qualities. Don't forget that professional photographs are essential for marketing purposes as well! They'll be used in open house flyers, social media posts, and anywhere else you advertise your listing so use high-quality images for maximum exposure. In short, choosing the right number of photos for your listing can make all the difference when it comes time to sell!

Having the right number of photos for your real estate listing will make all the difference when it comes to showcasing your home and making it appealing to buyers. Now that you know what range of photos is ideal, it’s time to prepare your house for real estate photography.

Prepare the house for photography

When it comes to real estate photography, the key is to make sure your house looks its best. That means taking the time to do some thorough cleaning and decluttering before you take pictures of your home. Here are a few tips for prepping your house for great photos:

First, give your house a good deep-clean. Wash windows (both inside and out), make the beds, dust all surfaces, vacuum carpets and upholstered furniture, and get those pesky fingerprints off stainless steel appliances.

Next, declutter! Put away any items that are not necessary for staging or showcasing the home - such as toys, pet bowls and dishes, too many cushions on a couch - anything that will create visual clutter in the photos.

Finally, consider adding accent pieces such as throw pillows or colorful vases to draw attention to certain areas of the house. Make sure these items don’t overpower the room but rather complement it in subtle ways.

By following these steps you'll be well on your way to having stunning photos of your home that will help attract potential buyers!

With these tips, you'll be able to create a stunning and inviting atmosphere for potential buyers to admire in your real estate photography! But what else is necessary for capturing professional photos of your home? Find out in the next section...

What's Necessary for Real Estate Photography?


When it comes to taking great real estate photos, your camera is the most important tool in your arsenal. If you're looking for professional-level results, investing in a quality digital camera with manual settings is essential. This will allow you to adjust the exposure, white balance and other settings as needed for each shot. Look for a DSLR or mirrorless camera with a crop or full frame sensor – any of these would be perfect for real estate photography.

Don't forget about lenses! Wide angle lenses are ideal for capturing more of a room and allowing potential buyers to “walk through” without being present in person. You might also want to invest in some additional lighting equipment such as soft boxes or LED lights to make sure the lighting is even throughout the space.

Having the right camera and lens combination can make all the difference when it comes to creating stunning images of your home that will draw potential buyers in. A good quality digital camera that has manual settings, wide angle lenses, and supplemental lighting can help you take beautiful real estate photos that will wow viewers!


When it comes to real estate photography, having the right lens can make all the difference. A wide angle lens is essential for capturing tight spaces and making rooms look more spacious. If you have a Nikon or Canon camera, consider getting the Nikon AF-S 16-35mm f/4G or the EF 16-35mm f/4 respectively. For those who want something even better, the Sigma 12-24mm f/4 Art Lens is known to be an industry standard for professional results. Tilt-shift lenses are also available for those with bigger budgets who need more flexibility when shooting from different angles.

At the end of the day, investing in quality lenses can help you take stunning photos that will draw potential buyers in and show off your home’s best features. With so many options out there, it’s important to do some research before buying to make sure you get exactly what you need!


Tripods are an essential tool for real estate photography. Not only do they stabilize your camera and reduce motion blur, but they also help you keep the perspective of your shots consistent by setting it up at a specific height. If you're looking for top-notch images, using a tripod is a must.

When shopping for a tripod, make sure to look for one that's sturdy and adjustable. You'll want something that can be easily set up and adjusted so you can get the perfect angle or shot every time. You should also consider how much weight your tripod can hold; heavier tripods are typically more stable and durable, but if you don't need extra support then a lighter option may be better suited to your needs.

Don't forget about the head of the tripod. Ball heads provide fluid motion when positioning your camera, while pan heads are better for taking multiple shots in rapid succession—the choice depends on what kind of shots you'll be taking most often. A good quality tripod will offer years of reliable service and help you take amazing photos of any property!

Remote Trigger

Remote triggers are a great way to take photos without touching your camera. By connecting the trigger to your camera, you can activate the shutter from a distance, eliminating the risk of introducing any unwanted camera shake. This is especially useful for slower shutter speeds, where even the slightest movement can cause blur in your images.

The good news is that there are plenty of remote triggers on the market today, so you can find one that fits your budget and needs. Many offer additional features like long-range operation or multiple channels for multiple cameras—just make sure it's compatible with your camera model before buying.

For real estate photography specifically, we also recommend getting an intervalometer if possible. This device allows you to take a series of shots at regular intervals (like for time-lapse videos), and some models even feature built-in remotes for even more convenience.

Whether you need a basic remote trigger or an intervalometer with advanced features, these handy devices will help ensure that all of your shots come out perfectly sharp and blur-free!


When it comes to real estate photography, having a good flash is essential. Whether you're using a monolight or flashgun, the right lighting will make all the difference for your shots. Monolights are great for larger properties since they have a brighter light output, but if you don't have one yet, flashguns are an affordable and effective alternative.

Think of your flash like a portable sun—it can bring out all those hidden details in the dark corners of your photos that natural light just can't reach. With the right angle and intensity, it can also add depth and dimension to your shots. And with a remote trigger, you won't even need to touch your camera to take stunning images!

Flash photography may not be easy at first, but with practice and experimentation you'll soon find yourself getting more creative with your lighting setups and taking better photos than ever before.

Important shots to include

When taking real estate photos, it's important to capture a variety of shots. From exterior close-ups to interior wide-angle shots, make sure that you get all the angles and details of the property. Start outside with a few exterior close-ups, then move inside and capture some wide-angle shots to show off the entire room. If there are unique features such as fireplaces or built-ins, make sure to include them in your photo set. Finally, don't forget to shoot some detail shots that bring out the textures and colors of the space. With all these elements in place, you'll have a comprehensive photo set that will help showcase your listing in its best light!

With a comprehensive set of real estate photos, you can ensure that your listing stands out from the crowd. But don't forget to avoid the common mistakes that can ruin the perfect shot!

Avoid real estate photography mistakes

When it comes to taking real estate photos, there are a few mistakes that you should definitely avoid. One of the most common is poor lighting. Poorly lit photos can make the property look dingy and unappealing, so make sure you take advantage of natural light when shooting indoors. Additionally, watch out for strong shadows or bright spots that can be distracting in your photos. Another common mistake is capturing too many shots from the same angle; you want to capture enough variety to show off all the different features of the property. Finally, watch out for clutter in your photos. A cluttered room can make it difficult for buyers to appreciate its features, so be sure to clean up any messes before taking pictures! Following these tips will ensure that your real estate photos look their best and help you get top dollar for your listing!


Modern House

Our Top Agent Program

Who's the expert in your neighborhood?

Our partner agents possess a combination of exceptional communication skills, market knowledge, and a proven track record of delivering exceptional results. They have years of experience and have established a reputation for excellence, working with numerous clients and property types to provide expert guidance and advice.

Their extensive knowledge of the local market and industry trends enables them to accurately price properties, develop effective marketing strategies, and negotiate the best deals possible for their clients. They have a proven track record of delivering exceptional results, often selling properties at or above the asking price and helping clients find their dream homes or investment properties.


Learn more about how we pick our partners here.




(833) 937-4436


For Home Buyers/Sellers:

For Agents:

For General Inquiry:

Meet your expert

Meet your expert


  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
bottom of page